Thursday, August 9, 2012

Insensitive Wingham Advertising

The people of Blyth who happened to be listening to "The One" radio station on a recent Thursday morning heard the following announcement:

"There are so many reasons to visit Wingham! Come and see all that it has to offer! 
Including the new public school, the terrific sports complex and the fantastic services offered at the High School and hospital!
Wingham is a wonderful place to start a business or locate your family! Take the short trip today and shop around main street.
You can win thousands of dollars in cash and prizes just by shopping!
Fill your "Dig our Town" passport to take part! More details online at www.northhuron.ca"

The fact that the North Huron website is referred to suggests that this ad came from our municipal office, and paid for with North Huron taxes.

It turns out that this message was crafted by someone in CKNX who is in charge of communication from the Wingham Business Alliance. That "someone"obviously has the sensitivity of a rhinoceros.

Here we are in Blyth mourning the loss of our only school and wondering how we are going to attract and retain young families. Then along comes this announcement which uses this utterly unjustifiable monster school to lure young families away from here. That is rubbing salt into a very deep wound.

The other attraction is the "terrific sports complex". This is an extravagance pretty much forced on the former town of Wingham by an overly optimistic manufacturer, and overly optimistic business people of Wingham. All three wards contribute to the operations of the complex, although only Wingham residents contribute to the debt for it.


Brock Vodden

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